Bulls Steakhouse
Brand Identity
Print Collateral
Uniform
CAPABILITIESTHE BRIEFBulls Steakhouse is a casual family restaurant serving the Lynchburg, VA area since 1991. The brand needed a refreshed identity that better reflects its legacy while appealing to its target audience. The rebrand focused on crafting a strong, cohesive brand identity and a business stationery set that enhances its professional presence.
Design concept created independently and not affiliated with or used by the business shown.
The design combines modern, masculine, and western elements to reflect Bulls Steakhouse’s bold identity. A clean sans-serif font, dark color palette, and geometric illustrations create a strong, contemporary feel, while the bull icon and Aztec-inspired pattern tie in the western style, resonating with the brand’s legacy.
DESIGN OUTCOME
