Strategic design for founders who are ready to grow on purpose.

Your brand is either making you money or costing you money.

Become the obvious choice for the customers you actually want, so you can stop second-guessing and start showing up.

OUR SERVICES

Ways we can partner together

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Brand Identity
& Strategy

You’re losing customers before you ever get the chance to talk to them. If your brand isn’t immediately communicating that you are the expert and that you are worth the price, they’re buying from someone else.

A strong brand identity removes that roadblock.

Built on a strategic foundation, we create a visual identity so aligned with your value that your ideal customer feels it the moment they find you.

- You stop competing on price and start attracting customers who see your value immediately
- You price with confidence because your brand finally reflects your quality
- You spend less time convincing and more time doing the work you love
- Your content creation, proposals, and marketing become faster because your brand system is clear
- Your touchpoints, from your Instagram to your invoice, build trust automatically
Our base tier includes:
- Brand Strategy & Discovery Questionnaire
- Visual Direction Moodboard
- Logo Suite (primary, secondary, and brand marks)
- Font Selection
- Color Palette
- Brand Style Guidelines
Icons, patterns, print and digital collateral add-ons available.
Investment: starting at $3,200
Timeline: most projects range from 4-8 weeks

Website Design

You’re missing out on sales not because your website isn’t pretty, but becuase it’s unclear. A website that isn’t intentionally used as a sales tool is one that just exists. It lacks clarity and ease, causing potential customers to buy from your competitor.

A clear website removes that roadblock.

We build a strategic website that guides your visitor through your sales process, answer their questions before they’re asked, and make purchasing feel like the obvious next step.

- You wake up to inquiry notifications instead of wondering when your next sale will come
- You stop losing leads to a website that doesn’t convert
- You show up as the best option compared to your competitors
- You finally feel confident to share your website
- You spend less time welling, because your website does the heavy lifting
Our base tier includes:
- Website Strategy & Questionnaire
- Squarespace Website (homepage plus 5 additional pages)
- Responsive Design (desktop and mobile)
- Content Proofing
- Basic SEO
- Domain Connection
- Video Tutorials
Additional pages and ecommerce add-ons available.
Investment: starting at $4,750
Timeline: most projects range from 6-10 weeks

Packaging Design

Your product looks like everyone elses, and in seconds your ideal customer is buying your competitor’s. Not because your product is less valuable, but because it’s not communicating why it’s different.

Stand-out packaging removes that roadblock.

We create packaging that catches your customers eye first. From the shelf to their doorstep, you’re no longer blending in. You’re making the sale off the first impression, making you the only choice.

- Your product stands out on the shelf and online
- Customer’s perceive the true value, supporting your price point
- Your unboxing experience turns your first-time buyers into returning customers
- You jump into the market with vendor ready files and guidance, nothing left to figure out alone
Packaging options:
- Full Custom Packaging Design
- Label Design
- Box or Mailer Design
Vendor Coordination and Production Management add-ons available.
Investment: custom based on needs and number of SKUs
Timeline: most projects range from 4-10 weeks

Ongoing Design Support

Without consistent, intentional design showing up every month, your brand you worked hard to build starts to slip. You begin to loose the trust of your customers because your visuals are no longer proving the value you provide.

A consistent brand removes that roadblock.

Our retainer puts a dedicated designer in your corner every month, ensuring your brand never falls behind your business.

- Your brand stays strong and consistent as it did on day one
- You get back the hours you’ve been spending trying to make things look right
- Every asset that your customer sees looks professional and intentional
- You have a creative partner who knows your brand inside and out, so there is no more starting from scratch for every new project
- Set design hours per month
- Up to 2 revision round per deliverable
- Priority turnaround
- Monthly check-in call
Monthly: up to 10 hours per month
Quarterly: up to 20 hours per quarter
Deliverables may include: social media graphics, website content updates, packaging updates, print and digital collateral.
Monthly: $1,000 for 10hrs/month
Quarterly: $1,800 for 20 hrs/quarter

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OUR PROCESS

What it looks like to work together

01

Discovery & Strategy

Your project begins with an in-depth questionnaire where we dig deep into your brand – mission, goals, target audience, competitor analysis, and more. This creates the foundation for everything else we build from here.

Design & Refinement

We then work through the visuals based on your established strategic foundation. You’ll see your brand and website come to life at each key phase. You’ll then provide feedback where we refine as needed.

02

Launch

Once the design wraps, you’ll recieve the final files or website access. And since you’re new brand and website are only as good as the tools to keep it consistent, you’ll walk away with a clear guide for how to use your new brand or website.

03

“I loved working with Makena and am thrilled with the website she created for my curriculum launch. Her expertise shines in her designs. I highly recommend her work!”

– ELIZABETH GREENE, THE CORNERSTONE PROJECT

Next Steps

01

INQUIRE

Fill out the inquiry form letting us know what you’re needing out of your project.

02

LET’S CHAT

We’ll schedule a 30-min call where we will learn more about your business, the scope of your project, and discuss pricing. Afterwards, you’ll receive a proposal outlining your project.