Gloriana Goods Co.
Brand Identity
Icon Design
Packaging
CAPABILITIESTHE BRIEFGloriana Goods Co. is a brand and product line based on the character Jane from the tv show “Jane the Virgin.” Jane is a writer, organized, and loves lists. It felt fitting to create products that suited that side of her.
This brand identity was created as a personal project and is not connected to an existing company.
The brand design implements aspects of her Latina roots and Miami home. The pen packaging is in a triangular shape that references both her love triangles and love for her mom and Abuela.
DESIGN OUTCOME
