Oh Juice
Brand Identity
Label Design
CAPABILITIESTHE BRIEFOh Juice exists to craft natural juices that fuel energy and vitality. The brand aims to be seen as fun, bold, and invigorating—delivering a vibrant, refreshing experience that excites and empowers its audience.
This brand identity was created as a personal project and is not connected to an existing company.
The design embraces a modern aesthetic tailored to the brand’s target audience. A sleek lowercase serif font creates a light, refined feel, while the vibrant color palette injects energy and excitement. A subtle, minimalist semi-circle illustration symbolizes fruit, adding a unique touch without overwhelming the design.
DESIGN OUTCOME
